Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. List of Illustrations xi
5. Note on Transliteration xiv
6. Preface xv
7. Introduction. The Social Life of Whisky 1
8. Chapter 1. The Imported Spirits Industry in Greece 39
9. Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema 59
10. Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising 81
11. Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music 109
12. Chapter 5. The Location of Whisky in the North Aegean 153
13. Conclusion. Trajectories of Scotch Whisky, Realms of Localization 204
14. References 214
15. Index 224