Chapter 1 INTRODUCTION Business, Anthropology, and the Growth of Corporate Ethnography

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. FIGURES AND TABLES vii
4. Chapter 1 INTRODUCTION Business, Anthropology, and the Growth of Corporate Ethnography 1
5. ENCOUNTERS WITH CORPORATE EPISTEMOLOGIES
6. Chapter 2 “MY CUSTOMERS ARE DIFFERENT!” Identity, Difference, and the Political Economy of Design 39
7. DOING ANTHROPOLOGY IN ORGANIZATIONAL CONTEXTS
8. Chapter 3 PARTICIPATORY ETHNOGRAPHY AT WORK Practicing in the Puzzle Palaces of a Large, Complex Healthcare Organization 59
9. Chapter 4 WORKING IN CORPORATE JUNGLES Refl ections on Ethnographic Praxis in Industry 95
10. REFRACTIONS OF ANTHROPOLOGICAL WAYS OF BEING AND KNOWING
11. Chapter 5 WRITING ON WALLS The Materiality of Social Memory in Corporate Research 135
12. Chapter 6 THE ANTHROPOLOGIST AS ONTOLOGICAL CHOREOGRAPHER 158
13. CULTURE AND CORPORATE EPISTEMOLOGIES
14. Chapter 7 EMERGENT CULTURE, SLIPPERY CULTURE Conflicting Conceptualizations of Culture in Commercial Ethnography 183
15. ANOTHER LOOK COMMENTARIES FROM CORPORATE RESEARCH AND THE ACADEMY
16. Chapter 8 INSIDER TRADING Engaging and Valuing Corporate Ethnography 211
17. Chapter 9 EMERGENT FORMS OF LIFE IN CORPORATE ARENAS 227
18. CONTRIBUTORS 239
19. INDEX 242