3 Consuming Product Placement and Brands: Making of the Imagined Consumer

Chapters in this book

1. Frontmatter i
2. Contents v
3. Introduction: Dawn of a New Consumer Civilization 1
4. 1 Consuming the Night Cityscape: Emerging from Darkness 25
5. 2 Consuming Urban Redevelopment: Imagined Spaces 66
6. 3 Consuming Product Placement and Brands: Making of the Imagined Consumer 114
7. 4 Consuming a New Look: Visual Aesthetics in Media 155
8. Epilogue: Looking the Part: Consumption as Power 190
9. Notes 201
10. Bibliography 225
11. Index 245
12. ABOUT THE AUTHOR 251