47. Can Children's TV Viewing Habits Be Changed?

Chapters in this book

1. Frontmatter I
2. CONTENTS VII
3. FOREWORD XI
4. PREFACE XIII
5. 1. "A Survey of Popular Songs" 1
6. 2. "Mass Communications in a Rural Community" 2
7. 3. Semantics and Newspapers—A Study of Key-Symbols in Postwar Japan 3
8. 4. Communication Behavior in Family Life 4
9. 5. The Impact of TV upon Housewives and Children 5
10. 6. Analysis of Press Reporting about the Summit Conference 6
11. 7. Television in Rural Communities 9
12. 8. Management of a TV Station 10
13. 9. A History of TV in Japan 11
14. 10. A Study of Political Consciousness and Communication Behavior in Urban Dwellers 12
15. 11. Some Experiments on the Effectiveness of Commercials 13
16. 12. TV and the Imperial Wedding 14
17. 13. TV and Political Crisis 15
18. 14. Mass Communication and Public Communication in Japan 17
19. 15. The Development of Personal Communication in Children between Four and Eight Years Old 18
20. 16. The Impact of TV upon Children's Activities and Learning 20
21. 17. Latent Delinquents and TV 21
22. 18. Children and the Problem of TV: A Mother's View 22
23. 19. Novels in Newspapers during the War 23
24. 20. The Structure and Changes of the 'Information Bureau' of Japanese Government during World War II 24
25. 21. Some Facts about the Readers of Newspapers 25
26. 22. The Use of Time in Japanese Daily Life 27
27. 23. Some Characteristics of Farmers' Radio Listening 28
28. 24. Petit-Bourgeois Characteristics of Biographies in School Textbooks 29
29. 25. Classification of Radio Programs 30
30. 26. Violence in TV Programs 31
31. 27. Farmers and Broadcasting 32
32. 28. Utilization of NHK Educational Programs in Schools, 1962 34
33. 29. Effects of TV School Broadcasts on Children in Remote Places 35
34. 30. Alienation from School and TV Viewing 36
35. 31. The Influence of TV upon Children 37
36. 32. Audience Reaction to 'A Talk with the Prime Minister,' a Special Radio/TV Program 38
37. 33. 'Renaissance of Radio': Statistical Basis 40
38. 34. TV Programs Favored in the Kansai Area 41
39. 35. Children's Lives and Television 41
40. 36. The Needs for Media—A Priority Study 43
41. 37. The Influence of TV upon Children 44
42. 38. People's Image of TV 45
43. 39. 'Popeye'—A Case Study 46
44. 40. A Study of Nonlisteners 47
45. 41. The Growth of TV in Japan 48
46. 42. A Social History of Best-Selling Books in Postwar Japan 49
47. 43. Minor Newspapers: A Case Study 50
48. 44. Is Audience Research Possible with Children ? 52
49. 45. Television in the Lives of Japanese People 53
50. 46. Validity of the Diary Method 55
51. 47. Can Children's TV Viewing Habits Be Changed? 56
52. 48. Exposure to Newspapers, Television and Radio 57
53. 49. Some Facts about the Use of Broadcasting in Schools 60
54. 50. Commercial Messages and Children's Speech 61
55. 51. Mass Communications in Daily Life 63
56. 52. Motivational Facts about Newspaper Reading 65
57. 53. The Flow of News 66
58. 54. Conditions of Farmers' Radio Listening and TV Viewing 69
59. 55. Psychology of TV Viewing: A Typological Approach 71
60. 56. Varieties of TV Viewing Habits 72
61. 57. Control of Speech under the American Occupation 73
62. 58. Television as a Mass Medium 74
63. 59. Television and Local Culture 75
64. 60. The Changing Characteristics of Newspaper Readers 76
65. 61. Functions of TV in the Lives of People 78
66. 62. Mass Communication in the Lives of Farmers 79
67. 63. Entertainment Programs: A Historical Study 80
68. 64. Patterns in Families and Media Use 81
69. 65. Changes in Radio Listening 82
70. 66. Study of a Drama: The Tokyo Olympics on TV 84
71. 67. The Blind and Broadcasting 85
72. 68. The Future of Children's Culture 86
73. 69. 'Communicators' in Community Newspapers 87
74. 70. Newspapers and Student Demonstrations 88
75. 71. Families Without TV 90
76. 72. Some Facts about the Viewers of Color TV 91
77. 73. Decision-Making in Programming 92
78. 74. The Development of Cognition in Visual Communication: An Experimental Study 93
79. 75. Union Activities and Media Contacts 94
80. 76. Okinawa As Depicted in Japanese Newspapers: A Historical Observation 95
81. 77. An Analysis of the Publications of Local Unions 96
82. 78. Popular Songs and Their Diffusion 98
83. 79. Children's Choice 99
84. 80. TV and Family Life 100
85. 81. Children and Their Life-Styles 101
86. 82. Newspapers and the People's 'Right to Know' 102
87. 83. Attitudes toward TV News 103
88. 84. Possibilities in 'Community' Communication 104
89. 85. Youth and the Media 105
90. 86. Housewives and Morning TV Shows 106
91. 87. An Aspect of Uses of Time 107
92. 88. Children and the Mass Media 108
93. 89. A History of the Palau Radio Station 110
94. 90. Characteristics of People Who Supported Political Candidates from the Entertainment World 111
95. 91. Youth and Their Attitudes toward TV 112
96. 92. A History of Broadcasting in Okinawa 113
97. 93. The Uses of Broadcasting in School 114
98. 94. The Mass Media Audience and Current Terminology 115
99. 95. A Brief History of Newspapers in Okinawa 116
100. 96. Newspaper Coverage of the Tokyo Governor's Election 117
101. 97. Cartoon Programs on TV 119
102. LIST OF PERIODICALS 121
103. INDEX 123