CHAPTER 7 Marketing Nie Er in Yunnan: From the “People’s Musician” to “Number One Brand”

Kapitel in diesem Buch

1. Frontmatter i
2. CONTENTS v
3. Illustrations vii
4. Musical Examples ix
5. Preface xi
6. Acknowledgments xv
7. Introduction 1
8. CHAPTER 1 Growing Up in Yunnan: Emergence of a Radical Nationalist 15
9. CHAPTER 2 Reading Nie Er’s Diary: “I Could Be a Symbol for China” 43
10. CHAPTER 3 The Politics of Music: Ideological Debates and Popularization 73
11. CHAPTER 4 Composing for the Revolution 97
12. CHAPTER 5 The Making of a National Icon: Commemorating Nie Er, 1935–1949 138
13. CHAPTER 6 Creating the “People’s Musician”: Socialist Construction and the Film Nie Er 165
14. CHAPTER 7 Marketing Nie Er in Yunnan: From the “People’s Musician” to “Number One Brand” 185
15. Epilogue 205
16. Appendix 207
17. Abbreviations 211
18. Notes 213
19. Selected Bibliography 253
20. Index 261
21. ABOUT THE AUTHOR 273