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book: Communication and Change in the Developing Countries
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Communication and Change in the Developing Countries

  • Edited by: and
  • With contributions by:
  • Preface by:
Language: English
Published/Copyright: 1967

About this book

Communication expands and disseminates knowledge, and knowledge is the chief requisite to change in developing countries. Communication is therefore one of the primary factors in the process of modernization. But what is meant by the world “communication?”

Communication includes all methods of disseminating knowledge, thought, attitudes, and belief--from the news media of newspapers, radio, and television to the daily exchange of news and gossip at the village market. Since communication is multi directional, it also involves the upward movement of grass-roots opinions to local and state governments. Change and development can occur only with the consent of those affected by change. At the grass-roots level, communication and change become completely interdependent: it is here that knowledge about the advantages of change must be translated into :felt needs” for change. When the need is felt, change comes quickly and communication expands.

This volume presents the work of more than a dozen experts from the United States and Asia who, in August 1964, attended the East-West Center seminar on “Communication and Change.” Their papers have been edited and the work expanded by two noted authorities in the field, Daniel Lerner and Wilbur Schramm.

Topics

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    Frontmatter

    I
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    FOREWORD

    V
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    EDITORS' PREFACE

    VII
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    CONTENTS

    XI
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    TABLES

    XIII
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  • PART I: INTRODUCTION
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    1. The Most Fundamental Technological Change

    1
    Max F. Millikan
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    2. Communication and Change

    5
    Wilbur Schramm
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  • PART II: SOME PROBLEMS OF COMMUNICATION AND CHANGE
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    3. Communication, Institution Building, and the Reach of Authority

    35
    Lucian W. Pye
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    4. How Mass Media Systems Grow

    57
    Wilbur Schramm and W. Lee Ruggels
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    5. The Strategy of Selective Growth and the Role of Communications

    76
    Harry T. Oshima
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    6. A Note on Communication in Economic Development

    92
    S. C. Dube
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    7. Toward a Non-Western Model of Development

    98
    Inayatullah
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    8. International Cooperation and Communication in National Development

    103
    Daniel Lerner
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  • PART III: CASE STUDIES OF COMMUNICATION AND CHANGE: INDIA, COMMUNIST CHINA, AND THE PHILIPPINES
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    9. Communication, Innovation, and Planned Change in India

    129
    S. C. Dube
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    10. L. R. Nair: Private Press in National Development—The Indian Example

    168
    L. R. Nair
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    11. A Note on Communication and Development in India

    190
    Myron Weiner
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    12. Campaigns, Communications, and Development in Communist China

    195
    T. C. Yu Frederick
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    13. Strategy of Change in the People's Republic of China—The Rural Health Center

    216
    Robert M. Worth
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    14. A Note on Communication and Development in Communist China

    231
    A. Doak Barnett
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    15. The Role and Communication Task of the Change Agent—Experiences of the Peace Corps Volunteers in the Philippines

    235
    Lawrence H. Fuchs
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    16. Strategy of Change in the Barrio—A Case of Rural Waste Disposal

    279
    Gregorio M. Feliciano and Juan M. Flavier
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    17. A Note on Change in the Philippine Barrio

    289
    Gloria D. Feliciano and Thomas G. Flores
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  • PART IV: CONCLUSION
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    18. Communication and the Prospects of Innovative Development

    305
    Daniel Lerner
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    Notes

    319
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    References

    323
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    Index

    329
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
May 25, 2021
eBook ISBN:
9780824885663
Pages and Images/Illustrations in book
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https://doi.org/10.1515/9780824885663
eBook ISBN: 9780824885663
Audience(s) for this book
For an expert adult audience, including professional development and academic research
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