Chapters in this book

1. Frontmatter i
2. Contents v
3. Series Editor’s Preface vii
4. Acknowledgments ix
5. 1. Introduction: Buddhist Encounters with the Global Market Economy and Consumer Society 1
6. 1 The Lama’s Shoes. Tibetan Perspectives on Monastic Wealth and Virtue 22
7. 2 A Sino-Tibetan Buddhist Modernism. Religious Marketplace, Constellative Networking, and Urbanism 40
8. 3 Prosperous Temple Buddhism and NRM Prosperity Buddhism 59
9. 4 The Soka Gakkai Economy. Measuring Cycles of Exchange That Power Japan’s Largest Buddhist Lay Organization 76
10. 5 The Mindful Gardener and the Good Employee. Mindfulness Practices and Affective Labor in Danish Workplaces 93
11. 6 Branding and/as Religion. The Case of Buddhist-Related Images, Semantics, and Designs 111
12. 7 Marketing the Buddha and Its Blasphemy 128
13. 8 Economies of Religion, Buddhism and Economy, Buddhist Economics. Challenges and Perspectives 145
14. Works Cited 161
15. Contributors 181
16. Index 185