Chapter 3. Muang PX: Encounters with Consumerism, Americanism, and the Early Arrival of Modernity in South Vietnam

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction. Thailand and the Vietnam War 1
5. Chapter 1. Sawadi, Vietnam: Making the Queen’s Cobras 21
6. Chapter 2. Firing Up the Thai Public Sphere: Funerals, Cremations, and Other Celebrations 53
7. Chapter 3. Muang PX: Encounters with Consumerism, Americanism, and the Early Arrival of Modernity in South Vietnam 81
8. Chapter 4. Trading Magic for Modernity: Thai Contributions to the American Search for Invulnerability and Escape 117
9. Chapter 5. Thai People Have No Enemies: Remembering Thai-Vietnamese Relationships in the War Zone 137
10. Chapter 6. Fighting on the Metaphysical Landscapes of South Vietnam 180
11. Conclusion. An Intimate Monument Hidden from the World’s View 213
12. Notes 227
13. Bibliography 263
14. Index 269
15. About the Author 277
16. Other Volumes in The Series 278