Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Chapter One. The Heart of the Matter: Gender, Intimacy, and Consumption in the Production of Shōjo Manga 1
5. Chapter Two. Descent and Alliance in the Shōjo Manga Family Tree: A Postwar History 25
6. Chapter Three. Raising Readers, Rearing Artists: Fabricating Community in Shōjo Manga Magazines 57
7. Chapter Four. Affective Labor: Gender, Generation, and Consumption in the Production of Shōjo Manga 89
8. Chapter Five. Material Gals: Girls’ Sexuality, Girls’ Culture, and Shōjo Manga 110
9. Epilogue. Shōjo Manga at Large 135
10. Appendix A. Magazine List 147
11. Appendix B. Manga Division Organizational Chart 149
12. Notes 151
13. Works Cited 165
14. Index 181
15. About the Author 185