Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction: Trading Essentialism under Market Socialism 1
5. 1. Placing Bến Thành Market: The Naturalization of Space and Commerce 30
6. 2. Marketing Femininity: Gender Essentialism in Traders’ Daily Lives 48
7. 3. Relative Matters: Family Values and Kinship Relations in Market Stalls 77
8. 4. Inside and Outside: Sociofiscal Relationships and the Risks of Doing Business 97
9. 5. Wandering Ghosts of Market Socialism: Governmentality and Memory in the Marketplace 127
10. 6. Superstitious Values and Religious Subjectivity: Stallholders’ Spiritual Beliefs and Practices 150
11. 7. Producing Down and Consuming Up: Middle Classmaking under (Market) Socialism 174
12. Epilogue: “If You Haven’t Been to Bến Thành Market, You Haven’t Been to Vietnam” 195
13. Notes 207
14. References 221
15. Index 245
16. About the Author 253
17. Other Volumes in the Series 255