Chapter
Publicly Available
Frontmatter
-
Marion Pinsdorf
Chapters in this book
- Frontmatter i
- Contents vii
- Preface/Memo xi
- Acknowledgments xv
- 1. Turbulent Times: The Kaleidoscope of Corporate Communications 1
- 2. Bottom Line vs. Front Page: Corporate Relations with the Media 21
- 3. Planning the Unplannable: Surviving Communications Crises 72
- 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others 93
- 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures 144
- 6. Assets Don't Talk to Assets: Merging People and Cultures 231
- 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths 245
- 8. Winning with Communications 278
- 9. Talking to Scared, Skeptical, Grasshopper Employees 308
- 10. Understanding the Janus Manager: Communicators in Corporations 346
- 11. Paths Around Pitfalls: Avoiding Communications Disasters 380
- Glossary 387
- Bibliography 391
- About the Author 411
- Index 413
Chapters in this book
- Frontmatter i
- Contents vii
- Preface/Memo xi
- Acknowledgments xv
- 1. Turbulent Times: The Kaleidoscope of Corporate Communications 1
- 2. Bottom Line vs. Front Page: Corporate Relations with the Media 21
- 3. Planning the Unplannable: Surviving Communications Crises 72
- 4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others 93
- 5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures 144
- 6. Assets Don't Talk to Assets: Merging People and Cultures 231
- 7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths 245
- 8. Winning with Communications 278
- 9. Talking to Scared, Skeptical, Grasshopper Employees 308
- 10. Understanding the Janus Manager: Communicators in Corporations 346
- 11. Paths Around Pitfalls: Avoiding Communications Disasters 380
- Glossary 387
- Bibliography 391
- About the Author 411
- Index 413