Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Illustrations ix
4. Acknowledgments xi
5. Introduction 1
6. One. Responding to Facts 27
7. Two. Pharmaceutical Witnessing and Direct- to- Consumer Advertising 55
8. Three. Having to Grow Medicine 87
9. Four. Mass Health: Illness Is a Line You Cross 105
10. Five. Moving the Lines: Deciding on Thresholds 135
11. Six. Knowing Your Numbers: Pharmaceutical Lifestyles 181
12. Conclusion. Living in a World of Surplus Health: Frequently Asked Questions 197
13. Notes 219
14. References 239
15. Index 257