Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Introduction Industrial Reflexivity and Common Sense 1
5. Chapter 1 Trade Stories and Career Capital 37
6. Chapter 2 Trade Rituals and Turf Marking 69
7. Chapter 3 Trade Images and Imagined Communities (Below the Line) 110
8. Chapter 4 Trade Machines and Manufactured Identities (Below the Line) 150
9. Chapter 5 Industrial Auteur Theory (Above the Line / Creative) 197
10. Chapter 6 Industrial Identity Theory (Above the Line / Business) 232
11. Chapter 7 Industrial Reflexivity as Viral Marketing 274
12. Conclusion Shoot-Outs, Bake-Offs, and Speed Dating (Manic Disclosure/Non-Disclosure) 316
13. Appendix 1 Method: Artifacts and Cultural Practices in Production Studies 345
14. Appendix 2 A Taxonomy of DVD Bonus Track Strategies and Functions 362
15. Appendix 3 Practitioner Avowal/Disavowal (Industrial Doublespeak) 368
16. Appendix 4 Corporate Reflexivity vs. Worker Reflexivity (The Two Warring Flipsides of Industrial Self-Disclosure) 370
17. Notes 373
18. Works Cited 433
19. Index 445