1. Introduction

Chapters in this book

1. Frontmatter i
2. Contents v
3. I. CONTEXTS AND ISSUES
4. 1. Introduction 3
5. 2. Structure, Agency, and Pedagogy in Children’s Media Culture 12
6. 3. Cuteness as Japan’s Millennial Product 34
7. II. GLOBAL CIRCULATION
8. 4. How ‘‘Japanese’’ Is Pokémon? 53
9. 5. Localizing the Pokémon TV Series for the American Market 80
10. 6. Panic Attacks: Anti-Pokémon Voices in Global Markets 108
11. III. PLACES AND PRACTICES
12. 7. Initiation Rites: A Small Boy in a Poké-World 141
13. 8. Pokémon in Israel 165
14. 9. How Much Is a Pokémon Worth? Pokémon in France 187
15. IV. POKÉMON GOES TO SCHOOL
16. 10. Localizing Pokémon Through Narrative Play 211
17. 11. The Multiple Identities of Pokémon Fans 226
18. 12. Masculinity, Maturity, and the End of Pokémon 241
19. 13. Conclusion: The Rise and Fall of the Pokémon Empire 257
20. Contributors 293
21. Index 295