Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgments vii
4. Note on Japanese Names ix
5. Introduction: The 1990s—Japan returns to Asia in the age of globalization 1
6. 1 Taking ‘‘Japanization’’ seriously: Cultural globalization reconsidered 23
7. 2 Trans/nationalism: The discourse on Japan in the global cultural flow 51
8. 3 Localizing ‘‘Japan’’ in the booming Asian markets 85
9. 4 Becoming culturally proximate: Japanese TV dramas in Taiwan 121
10. 5 Popular Asianism in Japan: Nostalgia for (different) Asian modernity 158
11. 6 Japan’s Asian dreamworld 199
12. Notes 211
13. References 233
14. Index 261