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APPENDIX 1 Transcription Key

© 2020 Duke University Press, Durham, USA

© 2020 Duke University Press, Durham, USA

Chapters in this book

  1. Frontmatter i
  2. CONTENTS vii
  3. PREFACE ix
  4. INTRODUCTION The Pitch 1
  5. CHAPTER 1 Account Planning 37
  6. CHAPTER 2 Creative 89
  7. CHAPTER 3 Account Services 147
  8. CHAPTER 4 Production and Media 191
  9. CONCLUSION Audience Testing 250
  10. ACKNOWLEDGMENTS 269
  11. APPENDIX 1 Transcription Key 271
  12. APPENDIX 2 Asian American Populations in the United States 272
  13. NOTES 275
  14. GLOSSARY 287
  15. REFERENCES 289
  16. INDEX 307
Advertising Diversity
This chapter is in the book Advertising Diversity
https://doi.org/10.1515/9780822375616-009

Chapters in this book

  1. Frontmatter i
  2. CONTENTS vii
  3. PREFACE ix
  4. INTRODUCTION The Pitch 1
  5. CHAPTER 1 Account Planning 37
  6. CHAPTER 2 Creative 89
  7. CHAPTER 3 Account Services 147
  8. CHAPTER 4 Production and Media 191
  9. CONCLUSION Audience Testing 250
  10. ACKNOWLEDGMENTS 269
  11. APPENDIX 1 Transcription Key 271
  12. APPENDIX 2 Asian American Populations in the United States 272
  13. NOTES 275
  14. GLOSSARY 287
  15. REFERENCES 289
  16. INDEX 307
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