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INTRODUCTION
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Chapters in this book
- Frontmatter i
- CONTENTS v
- ILLUSTRATIONS vii
- INTRODUCTION 1
- 1. FERMENTING STRUGGLES 17
- 2. INTOXICATING ICONS 43
- 3. GENDERING MEXICANIDAD AND COMMERCIALIZING CONSUMPTION 64
- 4. TOURING TEQUILA AND HARVESTING HERITAGE 90
- 5. PURSUING PRESTIGE 113
- 6. CONSUMING COMPLEXITY 135
- CODA 155
- ACKNOWLEDGMENTS 163
- NOTES 167
- REFERENCES 187
- INDEX 205
Chapters in this book
- Frontmatter i
- CONTENTS v
- ILLUSTRATIONS vii
- INTRODUCTION 1
- 1. FERMENTING STRUGGLES 17
- 2. INTOXICATING ICONS 43
- 3. GENDERING MEXICANIDAD AND COMMERCIALIZING CONSUMPTION 64
- 4. TOURING TEQUILA AND HARVESTING HERITAGE 90
- 5. PURSUING PRESTIGE 113
- 6. CONSUMING COMPLEXITY 135
- CODA 155
- ACKNOWLEDGMENTS 163
- NOTES 167
- REFERENCES 187
- INDEX 205
