Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. Introduction: Ideas That Matter 1
5. 1. What Do You Want to Achieve? 17
6. 2. What Do You Do That Makes a Unique Contributiont? 30
7. 3. Who Are Your Key Audiences and How Do You Reach Them? 48
8. 4. What Resources Do You Need and How Can You Develop Them? 65
9. 5. How Do You Evaluate Impact and Learn from Your Experience? 83
10. Notes 97
11. Interviews 111
12. Selected Readings 115