Chapters in this book

1. Frontmatter i
2. Contents ix
3. Abbreviations xiii
4. Introduction 1
5. Part 1. From Internationalism to “German Advertising”
6. Chapter One. Advertising in the Weimar Republic 17
7. Chapter Two. Coordination from Above and Below 47
8. Part II. Branding for the Volksgemeinschaft
9. Chapter Three. Advertising and the Everyday in Peacetime 91
10. Chapter Four. Buyers and Sellers 136
11. Part III. Preparing for Victory and Surviving Defeat
12. Chapter Five. Advertising in the First Half of the War 185
13. Chapter Six. Ads amid Ashes 227
14. Notes 269
15. Works Cited 323
16. Index 338