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Chapters in this book
- Frontmatter i
- Preface to the First Edition v
- Contents xiii
- Contributors xv
- Introduction: Transnationalism, Localization, and Fast Foods in East Asia 1
- 1. McDonald's in Beijing: The Localization of Americana 39
- 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture 77
- 3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity 110
- 4. McDonald's in Seoul: Food Choices, Identity, and Nationalism 136
- 5. McDonald's in Japan: Changing Manners and Etiquette 161
- Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century 183
- Notes 201
- Select Bibliography 239
- Index 247
Chapters in this book
- Frontmatter i
- Preface to the First Edition v
- Contents xiii
- Contributors xv
- Introduction: Transnationalism, Localization, and Fast Foods in East Asia 1
- 1. McDonald's in Beijing: The Localization of Americana 39
- 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture 77
- 3. McDonald's in Taipei: Hamburgers, Betel Nuts, and National Identity 110
- 4. McDonald's in Seoul: Food Choices, Identity, and Nationalism 136
- 5. McDonald's in Japan: Changing Manners and Etiquette 161
- Update:McDonald's as Political Target: Globalization and Anti-globalization in the Twenty-First Century 183
- Notes 201
- Select Bibliography 239
- Index 247
