10 Conclusion: Is manhood for sale?

Chapters in this book

1. Frontmatter i
2. Contents iii
3. List of figures iv
4. Preface v
5. Acknowledgements viii
6. 1 Ukukhothana: A post-apartheid subculture 1
7. 2 Academic perspectives on ukukhothana 7
8. 3 Consumption, masculinities and izikhothane 24
9. 4 Rehumanisation through consumption 47
10. 5 Booty on fire: Looking at izikhothane through Veblen’s lens 63
11. 6 Burning to consume? Conspicuous consumption versus aspirational consumption 75
12. 7 On gender performativity: Masculinities and social psychology 91
13. 8 Aspirational masculinities: Consumption, masculinities and being a Good Fella 103
14. 9 Consumption and social change 126
15. 10 Conclusion: Is manhood for sale? 140
16. Bibliography 145
17. About the author 158
18. Index 159