Chapters in this book

1. Front Matter v
2. contents x
3. Preface xi
4. Introduction xiii
5. list of abbreviated titles xix
6. Beyond Jupiter 1
7. A Do-It-Yourself-Creativity-Kit 9
8. Probing Through McLuhan : Understanding Media 25
9. Enmeshed in a Web of His Own Making 35
10. How Dr. McLuhan Stopped Worrying and Learned to Love the Totems 51
11. The Gutenberg Galaxy 63
12. This Is the Stuff That Myth Is Made Of 79
13. Humanist Manqué and Pseudo-Clown 93
14. To see the World in a Single Phone 119
15. McLuhan as Electric Man Intellectual . Illumination by Short Circuit 137
16. The Essai Concrète 153
17. Through the Vanishing Point: McLuhan and the Sister Arts 167
18. Counterblast: The Vortex in Full Motion 183
19. The Medium Is The Rear View Mirror 199
20. Culture Is Our Business 221
21. The Essai Concrète 239
22. Quote from Finnegans Wake 243
23. The Influence of the Canadian University Milieu on McLuhan: A Speculative Note 245
24. Bibliographical Index 253