Chapters in this book

1. Front Matter i
2. Contents vii
3. Figures ix
4. Acknowledgments xi
5. From Marner to Gatsby: Literature, Advertising, Commodity Culture xiii
6. Introduction: Baudrillard’s Dream 3
7. Henry James and H.G. Wells: The Seductions of Advertising 28
8. Battles of the Bookshops: Christopher Morley and George Orwell 56
9. Radio Days: Wakeman’s The Hucksters and Wouk’s Aurora Dawn 80
10. Doors of (Mis)Perception: Margaret Atwood’s The Edible Woman 104
11. Creative Creatives: Blake Morrison’s South of the River and Joshua Ferris’s Then We Came to the End 129
12. Enjoy the Best America Has to Offer: Mad Men as National Brand 149
13. The Price of Enchantment 176
14. Notes 183
15. Works Cited 191
16. Index 199