Chapters in this book

1. Front Matter i
2. Contents vii
3. Tables and Figures viii
4. Preface ix
5. Abbreviations xvii
6. Introduction: Canada’s Warm but Fuzzy International Image 1
7. Definitions, Debates, History
8. What Is Public Diplomacy? 31
9. The Origins and Development of Canada’s Public Diplomacy 75
10. The Instruments
11. Public Affairs and International Cultural Relations 97
12. International Education 128
13. International Broadcasting and New Media 152
14. The Economic Face of Public Diplomacy: International Business Promotion and Tourism 173
15. The Process
16. The Practice of Public Diplomacy 197
17. How to Brand Canada: Experiences on the Ground 225
18. A New Architecture for Canada’s Public Diplomacy 254
19. Notes 287
20. Bibliography 323
21. Index 343