Chapters in this book

1. Front Matter i
2. Contents vii
3. Log On: Options and Preferences 3
4. Neural Mindfulness
5. Synaptic Attentions and Reticular Activity 19
6. Frontal Lobes, Limbic Processing, Implicit Learning 29
7. Autonomic Lateralization 43
8. Semiotic Attentions
9. The Rank Ordering of Signs 57
10. Signs That Matter and Those That Don’t 63
11. Name Calling: Frogs and Beavers 71
12. Heteroculturalism 85
13. The High Road and the Low Road 93
14. Jacob the Heel-Catcher 102
15. Foot and Shoe Fetishes: The Bright Side 109
16. Foot and Shoe Festishes: The Dark Side 119
17. Spikes and the Motions of Desire 137
18. From Earrings to Body Piercing 154
19. Philosophical Considerations
20. The Foldings of Metaphor 167
21. Beyond Semiotics, Semantics, and Hermeneutics 176
22. Making Sense 183
23. Figuratively Speaking 190
24. Concessions to Literality and Grammar 199
25. I Like Ike 213
26. Interpretive and Normative Judgment 221
27. Morality, Repression, and Transgression 227
28. Rationality and Lifeworld 235
29. Regimes of Desire 246
30. Mindfulness and Being-in-the-World 252
31. Notes 265
32. Bibliography 269
33. Index 275