Chapters in this book

1. Front Matter i
2. Contents vii
3. Preface ix
4. Acknowledgments xiii
5. Prelude 1
6. McLuhan’s Basic Probes and Perceptions 3
7. Introduction 21
8. The Techno-Prophet as Poet and Trickster 38
9. McLuhan the Correspondent: His Writings as Probes, Percepts, and Affects 51
10. From the Trivium to the Tetrad: Media as Artefact and Language 67
11. The Professor and the Publicist: Tom Wolfe, the Firehouse Boys, and Marshall 81
12. McLuhanesque Ambivalence: Power and Cultural Production 95
13. McLuhan and the Cults: Gnosticism, Hermeticism, and Modernism 108
14. McLuhan as Prepostmodernist and Forerunner of French Theory 125
15. McLuhan as Trickster: The Poetry of Cliché 138
16. McLuhan, Joyce, and the Evolution of Cyberculture 153
17. Joyce, Light, and the Road to Digiculture 170
18. McLuhan as Modern Satirist 187
19. Conclusion: Rehabilitating the Arts and the Artist 202
20. Biographical Notes and The Medium is the Rear View Mirror 215
21. Introduction 235
22. Notes 263
23. Bibliography 287
24. Index 299