4 The Campaign in the Media: Illusion as Reality?

Chapters in this book

1. Front Matter i
2. Contents v
3. Acknowledgments vii
4. Prologue: Gambling on the People 3
5. The Campaign Roller-Coaster 16
6. The Electoral Background: History and Geography 35
7. The Background of the Party System: Party Identification, Social Structure, and Sentiment 78
8. The Campaign in the Media: Illusion as Reality? 112
9. Free Trade and the Control of the Agenda 141
10. Traits, Debates, and Leaders' Fates 168
11. Expectations: Self-Fulfilling Prophecies? 197
12. Asking the Right Question: The Campaign Agenda, Priming, and the Vote 212
13. Epilogue: Party Strategy and the Dynamics of Campaigns 245
14. Appendix A: The 1988 Canadian Election Study Sample 259
15. Appendix B: Two Notes on Estimation 261
16. Appendix C: Coding of Media Quantities 266
17. Appendix D: Comparing Questions about the FTA 268
18. Appendix E: Measurement of Expectations 270
19. Appendix F: Selected CES 1988 Survey Items 271
20. Notes 275
21. Bibliography 297
22. Index 309