Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Preface to the 2024 Edition xi
4. Acknowledgments xvii
5. Foreword xix
6. CHAPTER 1. WHY THIS HANDBOOK? 1
7. CHAPTER 2. THREE BRIEF HISTORIES 13
8. CHAPTER 3. TEN MYTHS ABOUT ETHNOGRAPHY 29
9. CHAPTER 4. RESEARCH DESIGN AND PREPARATION 52
10. CHAPTER 5. PARTICIPANT OBSERVATION IN VIRTUAL WORLDS 65
11. CHAPTER 6. INTERVIEWS AND VIRTUAL WORLDS RESEARCH 92
12. CHAPTER 7. OTHER DATA COLLECTION METHODS FOR VIRTUAL WORLDS RESEARCH 113
13. CHAPTER 8. ETHICS 129
14. CHAPTER 9. HUMAN SUBJECTS CLEARANCE AND INSTITUTIONAL REVIEW BOARDS 151
15. CHAPTER 10. DATA ANALYSIS 159
16. CHAPTER 11. WRITING UP, PRESENTING, AND PUBLISHING ETHNOGRAPHIC RESEARCH 182
17. CHAPTER 12. CONCLUSION: ARRIVALS AND NEW DEPARTURES 196
18. References 201
19. Index 223