Contents

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations ix
4. Acknowledgments xi
5. Introduction 1
6. Chapter 1 Groundwork 12
7. Chapter 2 Setting the Terms for a Transactional Industry 36
8. Chapter 3 Making Influence Efficient 62
9. Chapter 4 Revealing and Repositioning the Machinations of Influence 100
10. Chapter 5 The Industry Becomes Boundaryless 128
11. Chapter 6 The Cost of Being Real 156
12. Appendix 173
13. Notes 179
14. References 191
15. Index 211