Chapters in this book

1. Frontmatter i
2. Contents vii
3. List of Illustrations xi
4. Preface xiii
5. Acknowledgments xv
6. Dramatis Personae xix
7. Introduction 1
8. My Research Questions 2
9. The Deep Penetration of Experimental Psychology into Daily Life 7
10. Invidious Practices 9
11. Road Map 11
12. 1 Doing This Ethnography 14
13. 2 Sensing the World 26
14. 3 Experimenting Scientifically 52
15. 4 Normalizing Data 84
16. 5 Delimiting Technologies 109
17. 6 Stabilizing Subjects 138
18. 7 Gazing Technologically 161
19. 8 Practicing Experimental Tasks 174
20. 9 Envisaging “Productive Thinking” 184
21. 10 Moving beyond the Lab 206
22. 11 Entering Social and Digital Media 234
23. Notes 247
24. References Cited 259
25. Index 273