Chapters in this book

1. Frontmatter i
2. Contents vii
3. PREFACE ix
4. CHAPTER ONE Expressive Choice and Mass Participation 3
5. PART ONE: THEORY
6. CHAPTER TWO A Jukebox Model of Participation 13
7. CHAPTER THREE Theoretical Frame 1: Choice and Doing 29
8. CHAPTER FOUR Theoretical Frame 2: Choice and Being 49
9. PART TWO: ANALYSIS
10. CHAPTER FIVE Soft Drinks and Presidents: The Rise of Expressive Campaigns 67
11. CHAPTER SIX Expressive Utility and Momentum 91
12. CHAPTER SEVEN Instrumental Enhancement and Its Expressive Costs 119
13. CHAPTER EIGHT Expressive Momentum Strategies 141
14. Conclusion 159
15. REFERENCES 163
16. INDEX 171