10. Digitization, the French, and the Return of the vikings

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. ACKNOWLEDGMENTS ix
4. 1. The Creative Industries: RISKY, EXPENSIVE, AND WORTH PRESERVING 1
5. PART I: A Tour of some Major Cultural Industries: MUSIC, MOVIES, TELEVISION SHOWS, BOOKS, AND PHOTOGRAPHY
6. 2. Digitization in Music: ROCK ON? 31
7. 3.Digitization in Movies: HOLLYWOOD ENDING? 73
8. 4. Digitization in Television: HAS THE VAST WASTELAND BLOSSOMED? 106
9. 5. Digitization in Books: FIFTY SHADES OF DRECK? 121
10. 6. Digitization Further Afield: PHOTOGRAPHY, TRAVEL AGENTS, AND BEYOND 151
11. 7. The value of the digital Renaissance: THE LONG TAIL AND A WHOLE LOT MORE 163
12. PART II: Coming Attractions: FARM TEAM, BUNDLING, PIRATES, VIKInGS, AND TROLLS
13. 8. The digital Farm system, and the Promise of Bundling 177
14. 9. A Tale of Two Intellectual Property Regimes: LESSONS FROM HOLLYWOOD AND BOLLYWOOD 208
15. 10. Digitization, the French, and the Return of the vikings 219
16. 11. Bridge Trolls: THE POSSIBLE THREAT OF TECHNOLOGICAL GATEKEEPERS 246
17. 12. Crisis or Renaissance? 252
18. NOTES 259
19. REFERENCES 275
20. INDEX 297