CONTENTS

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. List of Figures and Tables ix
4. Acknowledgments xi
5. 1. Rethinking the Attention Economy 1
6. 2. A Tilted Playing Field 15
7. 3. The Political Economy of Personalization 38
8. 4. The Economic Geography of Cyberspace 62
9. 5. The Dynamics of Web Traffic 82
10. 6. Less of the Same: Online Local News 102
11. 7. Making News Stickier 132
12. 8. The “Nature” of the Internet 162
13. Appendix on Data, Methodology, and Models 181
14. Notes 193
15. Bibliography 205
16. Index 225