Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. Prologue OVERLOOKED NO MORE 1
4. PART I SETTING THE SCENE
5. Chapter 1 DEATH OF A MARKET 9
6. Chapter 2 INTO THE WILD 31
7. Chapter 3 THE TWO-THOUSAND-YEAR-OLD MARKET 66
8. PART II MUCH ADO ABOUT SELECTION
9. Chapter 4 THE PRICE ISN’T RIGHT 89
10. Chapter 5 OPENING THE CHAMBER OF SECRETS 122
11. PART III ENTER THE GOVERNMENT
12. Chapter 6 EAT YOUR BROCCOLI! 151
13. Chapter 7 YOU CAN’T DO THAT! 182
14. Chapter 8 BUSINESS GETS THE LAST MOVE 204
15. Epilogue SELECTION MARKETS HERE, THERE, AND EVERYWHERE 227
16. ACKNOWLEDGMENTS 243
17. NOTES 245
18. INDEX 267