Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface ix
4. 1. To Blog or Not to Blog 1
5. 2. From Page to Pixel: A Personal History of Science Blogging 13
6. 3. How to Set Up a Science Blog 21
7. 4. Using Science Art and Imagery in a Blog 30
8. 5. Building an Audience for Your Blog 41
9. 6. Ethical Considerations for Science Bloggers 50
10. 7. The Deal with Networks 60
11. 8. Indie Blogging: On Being a “Ronin” 70
12. 9. Getting Interactive 79
13. 10. Brevity Is the Soul of Microblogging 87
14. 11. Science and the Art of Personal Storytelling 96
15. 12. Using Social Media to Diversify Science 104
16. 13. I’m Not Going to Tell You How to Be a Woman Science Blogger 116
17. 14. Blogging as an Early Career Journalist 125
18. 15. Institutional Blogging 133
19. 16. Blogging as a Resource for Science Education 143
20. 17. Communicating Science as a Graduate Student 153
21. 18. Blogging on the Tenure Track 162
22. 19. Metrics: Measuring the Success of Your Blog 172
23. 20. Toot Your Own Horn: Self-Promotion in Social Media 181
24. 21. Blogging at Scientific Conferences 192
25. 22. Tackling the Hard Sciences 205
26. 23. Blogging about Controversial Topics 215
27. 24. Persuading the Unpersuadable: Deniers, Cynics, and Trolls 224
28. 25. Who’s Paying? Science Blogging and Money 233
29. 26. From Science Blog to Book 243
30. Afterword 251
31. Acknowledgments 257
32. Index 259