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The Corporate Terminologist
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Kara Warburton
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Compiled by:
Emma Warburton
Language:
English
Published/Copyright:
2021
About this book
The Corporate Terminologist is the first monograph that addresses the principles and methods for managing terminology in content production environments that are both demanding and multilingual, such as those found in global companies and institutions. It describes the needs of large corporations and how those needs demand a new, pragmatic approach to terminology management. The repurposability of terminology resources is a fundamental criterion that motivates the design, selection, and use of terminology management tools, and has a bearing on the definition of termhood itself. The Corporate Terminologist describes and critiques the theories and methods informing terminology management today, and practical considerations such as preparing an executive proposal, designing a termbase, and extracting terms from corpora are also covered. This book is intended for readers tasked with managing terminology in today’s challenging production environments, for those studying translation and business communication, and indeed for anyone interested in terminology as a discipline and practice.
Reviews
Lynne Bowker, University of Ottawa, in The Journal of Internationalization and Localization 8:1 (2021):
I really enjoyed and greatly benefited from reading this volume, which is well written and which shines a spotlight on an area of terminology that has not been previously well understood. It is a must-read for anyone who teaches terminology, whether as part of a translation program or as a standalone program. Warburton mounts a convincing case as to why corporate terminology should be presented to students alongside applications such as public sector terminology and language planning, not least of which is because there are genuine professional opportunities in this area that will benefit from a more nuanced appreciation of where corporate terminography diverges from the ways that terminology
work is practiced in other sectors. Because of its specific focus on corporate terminology, the book is not broad enough to warrant adoption as the only course book for the type of terminology courses that are currently offered on translator training programs; however, it will certainly be valuable supplementary reading for such courses. In contrast, in graduate programs that are dedicated to terminology, this book is an excellent choice as the course book for a corporate terminology module. What’s more, if such programs do not currently have a module on corporate terminology, this book makes an excellent case for adding one!
I really enjoyed and greatly benefited from reading this volume, which is well written and which shines a spotlight on an area of terminology that has not been previously well understood. It is a must-read for anyone who teaches terminology, whether as part of a translation program or as a standalone program. Warburton mounts a convincing case as to why corporate terminology should be presented to students alongside applications such as public sector terminology and language planning, not least of which is because there are genuine professional opportunities in this area that will benefit from a more nuanced appreciation of where corporate terminography diverges from the ways that terminology
work is practiced in other sectors. Because of its specific focus on corporate terminology, the book is not broad enough to warrant adoption as the only course book for the type of terminology courses that are currently offered on translator training programs; however, it will certainly be valuable supplementary reading for such courses. In contrast, in graduate programs that are dedicated to terminology, this book is an excellent choice as the course book for a corporate terminology module. What’s more, if such programs do not currently have a module on corporate terminology, this book makes an excellent case for adding one!
Topics
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Part 1. Foundations of terminology
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Part 2. Commercial terminography
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Part 3. Planning a corporate terminology initiative
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Part 4. Implementing and operating the termbase
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
March 2, 2021
eBook ISBN:
9789027260093
Pages and Images/Illustrations in book
Main content:
249
eBook ISBN:
9789027260093
Audience(s) for this book
Professional and scholarly;