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Chapter 9. Multimodal humour
The case of advertisements
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Francisco Yus
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Chapters in this book
- Prelim pages i
- Table of contents vii
- Acknowledgement xiii
- Introduction xv
- Chapter 1. Relevance theory 1
- Chapter 2. Relevance theory 37
- Chapter 3. Incongruity-resolution revisited 65
- Chapter 4. The intersecting circles model of humorous communication 115
- Chapter 5. Stand-up comedy monologues 151
- Chapter 6. Humorous ironies 191
- Chapter 7. Humour and translation 237
- Chapter 8. Multimodal humour 267
- Chapter 9. Multimodal humour 299
- Chapter 10. A note on conversational humour 321
- References 331
- Name Index 361
- Subject Index 365
Chapters in this book
- Prelim pages i
- Table of contents vii
- Acknowledgement xiii
- Introduction xv
- Chapter 1. Relevance theory 1
- Chapter 2. Relevance theory 37
- Chapter 3. Incongruity-resolution revisited 65
- Chapter 4. The intersecting circles model of humorous communication 115
- Chapter 5. Stand-up comedy monologues 151
- Chapter 6. Humorous ironies 191
- Chapter 7. Humour and translation 237
- Chapter 8. Multimodal humour 267
- Chapter 9. Multimodal humour 299
- Chapter 10. A note on conversational humour 321
- References 331
- Name Index 361
- Subject Index 365