Chapter 4. Research design

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. List of tables xiii
4. List of figures xv
5. Acknowledgements xxi
6. Introduction 1
7. Chapter 1. Theory behind address practices 3
8. Chapter 2. Cultural and linguistic context of Italy 25
9. Chapter 3. Situational and interactional context of restaurant encounters 49
10. Chapter 4. Research design 75
11. Chapter 5. Overview of results 105
12. Chapter 6. Regional variation 121
13. Chapter 7. Age variation 139
14. Chapter 8. Restaurant levels 157
15. Chapter 9. Case study 1 183
16. Chapter 10. Case study 2 203
17. Chapter 11. Discussion 215
18. Chapter 12. Conclusions 235
19. References 239
20. Appendix A. Questionnaire (original Italian version) 249
21. Appendix B. Questionnaire (English translation) 265
22. Appendix C. Characteristics of restaurant levels and customers’ expectations 281
23. Index 289