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Towards a Cultural Methodology of Human Communication Research

A Chinese example

Abstract

The methodology of mainstream discourse analysis is Western in origin and West-centric in orientation. After revealing its cultural parochialism and intellectual consequences, the present chapter develops, through intercultural and historical dialogue and critique, a culturally particular form of methodology for the study of contemporary Chinese discourses. Based on standards of taking on native cultural perspectives and upholding cultural equality in discourse research, the proposed methodology is composed of at once a set of general principles of holism, dialogue, evidence-and-experience, history, culture, and modesty and a corresponding set of specific methods contingent upon research situations and purposes.

Abstract

The methodology of mainstream discourse analysis is Western in origin and West-centric in orientation. After revealing its cultural parochialism and intellectual consequences, the present chapter develops, through intercultural and historical dialogue and critique, a culturally particular form of methodology for the study of contemporary Chinese discourses. Based on standards of taking on native cultural perspectives and upholding cultural equality in discourse research, the proposed methodology is composed of at once a set of general principles of holism, dialogue, evidence-and-experience, history, culture, and modesty and a corresponding set of specific methods contingent upon research situations and purposes.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. List of contributors vii
  4. Acknowledgements xi
  5. Foreword xiii
  6. Contemporary Chinese Discourse from Sociolinguistic Perspectives 1
  7. Discourse and Ideology
  8. Language and Power in China 11
  9. Discourse and the Development of Public Sphere in China 27
  10. Towards a Cultural Methodology of Human Communication Research 45
  11. Nation-State Building in a Rising China 59
  12. Language Ideology and Semiotic Negotiation in Mongolian Use 81
  13. Identity and Attitude
  14. Changing Attitude for Bilingual Education in Liangshan, China 103
  15. Co-construction of migrant workers’ identities on a TV talk show in China 125
  16. Identity Construction in Weibo Communication 143
  17. Linguistic choices in the Chinese workplace 163
  18. Popular Spring Festival Gala Language 185
  19. The discourse of unity in diversity in Contemporary China 201
  20. Index 221
Contemporary Chinese Discourse and Social Practice in China
This chapter is in the book Contemporary Chinese Discourse and Social Practice in China
https://doi.org/10.1075/scld.4.04shi

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. List of contributors vii
  4. Acknowledgements xi
  5. Foreword xiii
  6. Contemporary Chinese Discourse from Sociolinguistic Perspectives 1
  7. Discourse and Ideology
  8. Language and Power in China 11
  9. Discourse and the Development of Public Sphere in China 27
  10. Towards a Cultural Methodology of Human Communication Research 45
  11. Nation-State Building in a Rising China 59
  12. Language Ideology and Semiotic Negotiation in Mongolian Use 81
  13. Identity and Attitude
  14. Changing Attitude for Bilingual Education in Liangshan, China 103
  15. Co-construction of migrant workers’ identities on a TV talk show in China 125
  16. Identity Construction in Weibo Communication 143
  17. Linguistic choices in the Chinese workplace 163
  18. Popular Spring Festival Gala Language 185
  19. The discourse of unity in diversity in Contemporary China 201
  20. Index 221
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