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Chapter 9. Join us for this

Lexical bundles and repetition in email marketing texts

Abstract

This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.

Abstract

This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. Chapter 1. Present applications and future directions in pattern-driven approaches to corpus linguistics 1
  5. Part I. Methodological explorations
  6. Chapter 2. From lexical bundles to surprisal and language models 15
  7. Chapter 3. Fine-tuning lexical bundles 57
  8. Chapter 4. Lexical obsolescence and loss in English: 1700–2000 81
  9. Part II. Patterns in utilitarian texts
  10. Chapter 5. Constance and variability 107
  11. Chapter 6. Between corpus-based and corpus-driven approaches to textual recurrence 131
  12. Chapter 7. Lexical bundles in Early Modern and Present-day English Acts of Parliament 159
  13. Part III. Patterns in online texts
  14. Chapter 8. Lexical bundles in Wikipedia articles and related texts 189
  15. Chapter 9. Join us for this 213
  16. Chapter 10. I don’t want to and don’t get me wrong 251
  17. Chapter 11. Blogging around the world 277
  18. Index 311
Applications of Pattern-driven Methods in Corpus Linguistics
This chapter is in the book Applications of Pattern-driven Methods in Corpus Linguistics
https://doi.org/10.1075/scl.82.09mcv

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. Chapter 1. Present applications and future directions in pattern-driven approaches to corpus linguistics 1
  5. Part I. Methodological explorations
  6. Chapter 2. From lexical bundles to surprisal and language models 15
  7. Chapter 3. Fine-tuning lexical bundles 57
  8. Chapter 4. Lexical obsolescence and loss in English: 1700–2000 81
  9. Part II. Patterns in utilitarian texts
  10. Chapter 5. Constance and variability 107
  11. Chapter 6. Between corpus-based and corpus-driven approaches to textual recurrence 131
  12. Chapter 7. Lexical bundles in Early Modern and Present-day English Acts of Parliament 159
  13. Part III. Patterns in online texts
  14. Chapter 8. Lexical bundles in Wikipedia articles and related texts 189
  15. Chapter 9. Join us for this 213
  16. Chapter 10. I don’t want to and don’t get me wrong 251
  17. Chapter 11. Blogging around the world 277
  18. Index 311
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