Linguistic Politeness in Britain and Uruguay

The first well-researched contrastive pragmatic analysis of requests and apologies in British English and Uruguayan Spanish. It takes the form of a cross-cultural corpus-based analysis using male and female native speakers of each language and systematically alternating the same social variables in both cultures.
The data are elicited from a non-prescriptive open role-play yielding requests and apologies. The analysis of the speech acts is based on an adaptation of the categorical scheme developed by Blum-Kulka et al. (1989).
The results show that speakers of English and Spanish differ in their choice of (in)directness levels, head-act modifications, and the politeness types of males and females in both cultures.
Reference to an extensive bibliography and the thorough discussion of methodological issues concerning speech act studies deserve the attention of students of pragmatics as well as readers interested in cultural matters.

Francisco Yus, University of Alicante, Spain:
[...] the book is very interesting and very easy to read despite the statistically quantitative approach adopted (and rightly to) in the book. It does show, for the first time, how the Uruguayan and the British differ when coming to display considerations of politeness at a discourse level.