Chapter 6. Intragroup marginalization in social media
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Hanna Limatius
Abstract
This chapter discusses plus-size group membership in Instagram (IG) posts published by the fashion retailer Fashion Nova Curve. Moreover, we focus on the ways in which self- and other-reference are used as tools for Intragroup Marginalization (IM). By IM we mean distancing by group members that occurs when a certain individual is believed to exhibit behaviors, values and beliefs that are outside the in-group culture’s norms. Our data consist of 233 Instagram posts published in October 2021, and our critical discourse analysis focuses on those person referential terms that show in-group membership polarization. Our results show that both the models and the customers in the IG posts are marginalized by the commenters in several ways, including critical comments not only from the out-group, but also from the members of the plus-size in-group, as their bodies are constructed as e.g. ‘not plus-size enough’ or ‘the wrong kind of plus-size’.
Abstract
This chapter discusses plus-size group membership in Instagram (IG) posts published by the fashion retailer Fashion Nova Curve. Moreover, we focus on the ways in which self- and other-reference are used as tools for Intragroup Marginalization (IM). By IM we mean distancing by group members that occurs when a certain individual is believed to exhibit behaviors, values and beliefs that are outside the in-group culture’s norms. Our data consist of 233 Instagram posts published in October 2021, and our critical discourse analysis focuses on those person referential terms that show in-group membership polarization. Our results show that both the models and the customers in the IG posts are marginalized by the commenters in several ways, including critical comments not only from the out-group, but also from the members of the plus-size in-group, as their bodies are constructed as e.g. ‘not plus-size enough’ or ‘the wrong kind of plus-size’.
Kapitel in diesem Buch
- 日本言語政策学会 / Japan Association for Language Policy. 言語政策 / Language Policy 10. 2014 i
- Table of contents v
- Chapter 1. Self- and other-reference in social contexts 1
- Chapter 2. Personal conviction against general knowledge 14
- Chapter 3. Self-reference as an argumentative tool 39
- Chapter 4. The European Union as an in-group in British press and parliamentary debates 62
- Chapter 5. Self- and other-positioning in eighteenth‑century newspapers 89
- Chapter 6. Intragroup marginalization in social media 114
- Chapter 7. The communicative functions of third-person singular pronouns 138
- Chapter 8. Positioning the self and other in English lingua franca interactions 166
- Index 193
Kapitel in diesem Buch
- 日本言語政策学会 / Japan Association for Language Policy. 言語政策 / Language Policy 10. 2014 i
- Table of contents v
- Chapter 1. Self- and other-reference in social contexts 1
- Chapter 2. Personal conviction against general knowledge 14
- Chapter 3. Self-reference as an argumentative tool 39
- Chapter 4. The European Union as an in-group in British press and parliamentary debates 62
- Chapter 5. Self- and other-positioning in eighteenth‑century newspapers 89
- Chapter 6. Intragroup marginalization in social media 114
- Chapter 7. The communicative functions of third-person singular pronouns 138
- Chapter 8. Positioning the self and other in English lingua franca interactions 166
- Index 193
