Table of contents

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Chapter 1. Connecting traditional and new genres 1
4. Chapter 2. At the frontlines of the online scientific article 19
5. Chapter 3. The case of the scientific research article and lessons concerning genre change online 41
6. Chapter 4. The graphical abstract as a new genre in the promotion of science 59
7. Chapter 5. Scholarly soundbites 81
8. Chapter 6. Continuity and change 107
9. Chapter 7. The multimodal bridge between academics and practitioners in the Harvard Business Review ’s digital context 131
10. Chapter 8. The role of genre hybridity and hypermodality in digital knowledge dissemination 153
11. Chapter 9. #Vaccineswork 173
12. Chapter 10. The representation of science and technology in genres of Vatican discourse 195
13. Chapter 11. Public- and expert-facing communication 219
14. Index 239