Chapter 5. Scholarly soundbites
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Elizabeth Rowley-Jolivet
Abstract
This study investigates a recent web-enabled feature, the use of brief audio/video recordings for the communication of scientific research findings to a non-specialized audience, and discusses the implications of these “scholarly soundbites” for genre evolution in the digital environment and for the mediatization of science. We focus on four types of audiovisual material, all characterized by their brevity: Three-Minute Thesis presentations, author videos, and podcasts on a popular science and a research journal website. An analysis of the moves and of the recontextualization strategies used to manage the knowledge asymmetry between scientists and audience highlights differences between the four types of soundbites as well as with the corresponding written genres (research articles, PhD dissertations).
Abstract
This study investigates a recent web-enabled feature, the use of brief audio/video recordings for the communication of scientific research findings to a non-specialized audience, and discusses the implications of these “scholarly soundbites” for genre evolution in the digital environment and for the mediatization of science. We focus on four types of audiovisual material, all characterized by their brevity: Three-Minute Thesis presentations, author videos, and podcasts on a popular science and a research journal website. An analysis of the moves and of the recontextualization strategies used to manage the knowledge asymmetry between scientists and audience highlights differences between the four types of soundbites as well as with the corresponding written genres (research articles, PhD dissertations).
Chapters in this book
- Prelim pages i
- Table of contents v
- Chapter 1. Connecting traditional and new genres 1
- Chapter 2. At the frontlines of the online scientific article 19
- Chapter 3. The case of the scientific research article and lessons concerning genre change online 41
- Chapter 4. The graphical abstract as a new genre in the promotion of science 59
- Chapter 5. Scholarly soundbites 81
- Chapter 6. Continuity and change 107
- Chapter 7. The multimodal bridge between academics and practitioners in the Harvard Business Review ’s digital context 131
- Chapter 8. The role of genre hybridity and hypermodality in digital knowledge dissemination 153
- Chapter 9. #Vaccineswork 173
- Chapter 10. The representation of science and technology in genres of Vatican discourse 195
- Chapter 11. Public- and expert-facing communication 219
- Index 239
Chapters in this book
- Prelim pages i
- Table of contents v
- Chapter 1. Connecting traditional and new genres 1
- Chapter 2. At the frontlines of the online scientific article 19
- Chapter 3. The case of the scientific research article and lessons concerning genre change online 41
- Chapter 4. The graphical abstract as a new genre in the promotion of science 59
- Chapter 5. Scholarly soundbites 81
- Chapter 6. Continuity and change 107
- Chapter 7. The multimodal bridge between academics and practitioners in the Harvard Business Review ’s digital context 131
- Chapter 8. The role of genre hybridity and hypermodality in digital knowledge dissemination 153
- Chapter 9. #Vaccineswork 173
- Chapter 10. The representation of science and technology in genres of Vatican discourse 195
- Chapter 11. Public- and expert-facing communication 219
- Index 239
