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Chapter 3. Politeness and evaluative adjectives in Italian turn-of-the-century etiquette books (1877–1914)

Abstract

This study examines evaluative adjectives and politeness evaluators in 9 popular etiquette books published in turn-of-the-century Italy between 1877–1914, with the aim to determine the values that are involved in the judgement of behaviour. Using Appraisal Theory (Martin & White 2005), I group positive evaluative adjectives in the following semantic sets: Normality, Capacity, Tenacity, Veracity and Politeness. Politeness comprises the subsets Conformity, Affection, Goodness and Pleasure. The paper establishes diversity and frequencies within the various lexical sets, which are used to design a conceptual map. The map shows the dominating ideological weight of etiquette and its core values of Normality and Conformity, which point towards intensely regulated behaviour in a large number of contexts.

Abstract

This study examines evaluative adjectives and politeness evaluators in 9 popular etiquette books published in turn-of-the-century Italy between 1877–1914, with the aim to determine the values that are involved in the judgement of behaviour. Using Appraisal Theory (Martin & White 2005), I group positive evaluative adjectives in the following semantic sets: Normality, Capacity, Tenacity, Veracity and Politeness. Politeness comprises the subsets Conformity, Affection, Goodness and Pleasure. The paper establishes diversity and frequencies within the various lexical sets, which are used to design a conceptual map. The map shows the dominating ideological weight of etiquette and its core values of Normality and Conformity, which point towards intensely regulated behaviour in a large number of contexts.

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