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book: Personalisation in Mass Media Communication
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Personalisation in Mass Media Communication

British online news between public and private
  • Daniela Landert
Language: English
Published/Copyright: 2014
View more publications by John Benjamins Publishing Company

About this book

It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.

Reviews

Shu-Kun Chen, Sun Yat-Sen University, in Pragmatics and Society Vol. 7:1 (2016):
The book has convincingly demonstrated the growing importance of personalization in mass media communication, from older to new sources and from down- to up-market; it does this in a comprehensive way, which makes it a work that may be recommended to anybody who is interested in news texts, Internet media, and communicative strategies.


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Publishing information
Pages and Images/Illustrations in book
eBook published on:
January 16, 2014
eBook ISBN:
9789027270832
Pages and Images/Illustrations in book
Main content:
294
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