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2. Advertising
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Elsa Simões Lucas Freitas
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Chapters in this book
- Prelim pages i
- Table of contents v
- List of tables ix
- List of figures xi
- Foreword xiii
- Acknowledgements xvii
- Introduction 1
- 1. Taboo 23
- 2. Advertising 41
- 3. Words & images 63
- 4. Images, word & humour 103
- 5. Words, images, sound & narratives 127
- 6. Summarising: Sanpro ads 169
- Conclusion 197
- References 203
- Index 211
Chapters in this book
- Prelim pages i
- Table of contents v
- List of tables ix
- List of figures xi
- Foreword xiii
- Acknowledgements xvii
- Introduction 1
- 1. Taboo 23
- 2. Advertising 41
- 3. Words & images 63
- 4. Images, word & humour 103
- 5. Words, images, sound & narratives 127
- 6. Summarising: Sanpro ads 169
- Conclusion 197
- References 203
- Index 211
