Towards understanding modern persuasion

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Acknowledgements vii
4. Introduction
5. Persuasion across genres 3
6. Focusing on private and semipublic discourse
7. Persuasion in business negotiations 27
8. Persuasion in judicial argumentation 59
9. Focusing on public discourse
10. In search of "successful" political persuasion 105
11. In a nutshell 135
12. "Polls and surveys show" 153
13. Theoretical considerations
14. Persuasion as implicit anchoring 183
15. Generic patterns in promotional discourse 213
16. Concluding remarks
17. Towards understanding modern persuasion 229
18. Author Index 245
19. Subject Index 249