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Figurativity

Cognitive, because it’s social
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Abstract

We’ve long recognized that figurative language is social in multiple ways. But new developments in both socio-cognitive neuroscience and linguistic pragmatics suggests that the extent to which all language, figurative and everything else, might be considered social has been underestimated. This chapter first reviews the three main neurally-driven and evolutionarily-constructed powerful social drives in people, motivating us to form social connections, to maintain or improve our status in social networks and hierarchies, and to form a sense-of-self derived from social expectations. The chapter then covers the 9 or 10 different ways in which figurative language, non-figurative language, indirect language and a handful of other processes on the “other-side-of-meaning” (Colston, 2019), exist fundamentally to service those powerful social motivations, several of which are not usually considered in discussions of the sociality of figurative and other language.

Abstract

We’ve long recognized that figurative language is social in multiple ways. But new developments in both socio-cognitive neuroscience and linguistic pragmatics suggests that the extent to which all language, figurative and everything else, might be considered social has been underestimated. This chapter first reviews the three main neurally-driven and evolutionarily-constructed powerful social drives in people, motivating us to form social connections, to maintain or improve our status in social networks and hierarchies, and to form a sense-of-self derived from social expectations. The chapter then covers the 9 or 10 different ways in which figurative language, non-figurative language, indirect language and a handful of other processes on the “other-side-of-meaning” (Colston, 2019), exist fundamentally to service those powerful social motivations, several of which are not usually considered in discussions of the sociality of figurative and other language.

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