Home Linguistics & Semiotics Taste synaesthesias
Chapter
Licensed
Unlicensed Requires Authentication

Taste synaesthesias

Linguistic features and neurophysiological bases
  • Irene Ronga
View more publications by John Benjamins Publishing Company
Metaphor and Communication
This chapter is in the book Metaphor and Communication

Abstract

Taste synaesthesias are metaphorical expressions composed of a taste-related head and a modifier related to a different sensory modality (e.g. ‘delicate taste'). By employing an interdisciplinary approach, combining corpus linguistics with neurophysiology, it is shown that taste synaesthesias are grounded in the actual experience of tasting food. As indicated by several neurophysiological studies, the sensation of flavour is deeply influenced by olfactory and somatosensory inputs (i.e. stimuli related to touch and to the perception of temperature and pain). The analysis of an original corpus of food and drink-related marketing texts highlighted that synaesthetic pairings parallel gustatory perception in a specific fashion, showing different associative patterns in association with the referents described.

Abstract

Taste synaesthesias are metaphorical expressions composed of a taste-related head and a modifier related to a different sensory modality (e.g. ‘delicate taste'). By employing an interdisciplinary approach, combining corpus linguistics with neurophysiology, it is shown that taste synaesthesias are grounded in the actual experience of tasting food. As indicated by several neurophysiological studies, the sensation of flavour is deeply influenced by olfactory and somatosensory inputs (i.e. stimuli related to touch and to the perception of temperature and pain). The analysis of an original corpus of food and drink-related marketing texts highlighted that synaesthetic pairings parallel gustatory perception in a specific fashion, showing different associative patterns in association with the referents described.

Downloaded on 11.10.2025 from https://www.degruyterbrill.com/document/doi/10.1075/milcc.5.03ron/html
Scroll to top button